We’ve scanned the interweb to bring you our favourite Quick Tips for Copywriting.
So, if you’re looking to give your copy the extra edge, have a scan of the below and start implementing the advice in the very next thing you write.
Tip #1: Cut the Crap – www.enchantingmarketing.com
You’ve written your copy and now it’s time to read it. First, put on your devil’s advocate hat. Now, read your writing one sentence at a time and ask yourself,
“what does that mean?”
“what’s the purpose of that sentence?”
If you don’t know the answer immediately, then cut the sentence or rephrase it until your copy is concrete and meaningful.
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Tip #2: Devil in the Details http://www.copyblogger.com
A fascinating piece of research from Carnegie Mellon University was able to show that the devil really is in the details.
In the study, researchers tested how changing a single phrase would affect conversions.
They set up a free DVD trial program that customers could sign up for, and tested between two different phrases …
“a $5 fee” to
“a small $5 fee”
They found that the second phrase was able to increase sign-up rates by over 20%.
The emphasis on the “small” fee made it far easier to deal with for conservative spenders, also known as “tightwad” customers.
The lesson? Take the time to measure, improve, and track the success of your craft.
Tip #3 Avoid weasel words https://www.entrepreneur.com
When writing headlines, subheadings and even body copy, don’t use words that avoid a direct command, aka ‘weasel words’. These include:
- and strive
Instead, use words like will and can to describe what your product or service will or can do for your reader.
Tip #4 Use paragraph breaks to make your copy visually less imposing www.splashcopywriters.com/
We’re all very quick to sense when the copy on a web page is going to be a hard read.
No one wants to sift through a large block of text, so embrace white space.
Here’s an example:
It looks like it’s going to be a mission to read that – we’re immediately put off and we don’t know if the content is even good or bad at this point!
If we compare this to the below layout, the short, sharp sentences (and larger fonts) make for a much more pleasurable reading experience.
Fear not however, a stylish and effective web page is easy to achieve:
- Take one of your web pages, print out the copy and grab a red pen.
- Insert a line after every unique point or statement that you make.
- Separate each point so that they all sit on their own line. It doesn’t matter if some points only take up one line – in fact, that’s often preferable.
Tip #5 Adhere to the AIDA formula https://unbounce.com/
When writing copy, it’s easy to find yourself staring at a blank page wondering, “What’s next?”
That’s where the AIDA formula comes in handy.
The formula helps you to consistently create a smooth, strong sales message that grabs the reader’s attention and keeps them interested.
So what does AIDA stand for?
Attention. This is where you snag your prospect’s attention with a benefit-driven headline and introduction to make them want keep reading
Interest. This is where you’ll pique the interest of your prospects and nudge them deeper into your copy by describing how your pain solving product/service benefits their lives.
Desire. After arousing your prospects interest, here’s where you increase their desire for what you’re selling. Usually with a bullet point list that describes all the fantastic benefits of your product/service.
Action. After your reader is blown away with the amazing benefits your product, you then invite him/her to take action. Usually to make an order or fill in a form.
I’d like to add a few of our own tips to this list and they’re really the most simple ones:
- Tell a story – we’re all suckers for a good story and we like to know how they end
- Avoid the jargon – speak Human 2 Human
- Stop waffling – say something and say it properly
- Focus on your USP – hit home with why your product or service is THE choice
- Active voice – use active rather than passive language
- Use Trigger words – these days we all scan or skim read so make sure you have the words people are looking for in your content so they’ll stop on those sentences and start paying attention
- Know your audience – target your content to your buyer persona and the stage of their buyer’s journey
- Choose the right font – you might have done everything else right but if your font is silly or illegible you’ll lose the reader before they even get started
What’s your biggest struggle when it comes to copywriting?
If you’d like a hand refining your existing copy or generating some new copy for your online or offline communications, we’d be happy to help you.